Giftango Launches Virtual Gift Card Industry's First Mobile Development Platform

New SDK Allows Mobile Developers the Capability to Issue National Brand Gift Cards on Demand From Their Own Mobile Apps

PORTLAND, OR--(AllPayNews - September 1, 2010) - Giftango Corporation, the leading digital virtual gift card company, today announced the release of a mobile developer's toolkit; the first of its kind in the virtual gift card industry. Starting immediately the Giftango platform will allow mobile developers the freedom to issue national brand virtual gift cards from within their own mobile applications while also allowing merchants to set clear standards the mobile development community can follow. Merchants using virtual gift cards built through the Giftango developer platform today include JCPenney, ®Lowe's, Papa John's, Fandango and Cabela's.
Developers in the mobile payments and incentives spaces are demanding functionality to start building new and creative applications, and Giftango now allows them to do so. There are a number of ways developers can leverage this type of platform, including incentivizing customer behavior within a mobile application by issuing real-world gift cards as rewards.

This is another step in the push toward ubiquitous virtual gift card adoption in mobile commerce. Ultimately merchants want to allow for distribution of their gift cards in new and unique ways. In the past, most merchants have encountered disparate developer models and applications which may or may not fit their respective enterprise standards. With Giftango's Mobile platform, merchants are shielded from these requests by ensuring the mobile community follows established guidelines they set. Giftango also helps merchants manage the appropriate distribution of these applications via its mobile platform. Giftango acts as the plumbing between the merchants and the variety of mobile distribution models in the marketplace.

For the first time in the virtual gift card space mobile developers can now access a single platform to issue out gift cards across a variety of national merchants, while being able to manage those issued cards through a single straightforward interface.

"Giftango now allows the mobile developer to focus on building the most innovative applications, without worrying about the complexities of stored value," said David Nelsen, CEO of Giftango. "We are passionate about opening doors to new development ideas that will help catapult the gift card industry to new levels, and we feel that this is the strongest way to make it happen."

Wildcard Network, Inc: Leveraging the Giftango Mobile Development Platform
Wildcard Network, Inc., develops simple and useful iPhone applications, which includes phone cards, virtual gift cards and more. Wildcard is leveraging Giftango today on the iPhone. The Wildcard Application allows consumers to buy gift cards for a variety of national merchants and then use those eCards from Wildcard's application.

"Giftango has given us access to a number of brands so that we can stay focused on developing the best mobile gift card marketplace in the industry," said Raj Basavaraju, CEO of Wildcard Networks, Inc. "The gift card market is changing quickly, and consumers are adapting to these changes with relative ease."

Giftango's mobile development platform ensures merchants are able to set and distribute appropriate guidelines to the mobile developer community. Giftango gives merchants the ability, for the first time, to effortlessly take advantage of the variety of mobile distribution models in the marketplace.

"Giftango is excited to be a part of the transition of stored value to mobile," said Nelsen. "We are only seeing the tip of the stored value iceberg from mobile at the moment and there is so much more to come, what Raj and his team have done with the Wildcard iPhone App shows where things are ultimately headed."

About Giftango
Giftango is the digital eGifting Solutions Company. Giftango offers a number of platforms that solve problems in the stored value ecosystem. Giftango is integrated with nine gift card processors and has patent pending technology focused on security, deliverability and management of stored value solutions. Through Giftango solutions, retailers can manage channel sales, offer promotions and track deliverability and statistics never before available in stored value. Channel partners can track sales and distribution across the variety of stored value processors and merchants from a single cohesive toolset. Giftango offers services to a number of national merchants including brands like Lowe's, Sears, and Cabela's. To learn more about Giftango, visit www.giftango.com.

About Wildcard
Wildcard Network, Inc. is devoted to making simple and useful smart phone applications. Wildcard, our newest application, brings life to gift cards and offers a convenient way to purchase, give, receive, and store cards on the iPhone. The Wildcard team brings deep technology, management, and retail experience from market-leading companies including MP3.com, Vivendi Universal, Musicmatch, DivX, Qualcomm, Motorola, Leap Wireless, Pocket Communications, JCPenney, InComm, and Coinstar. Wildcard Network is based in San Diego, California.

Giftango Corporation Media Contact:
Mike Fletcher
vice president, marketing
Phone: 1-877.443.8264