Springbok Services, Inc. Launches 'ProKnow(TM)' -- A Data Mining and Analytics Product for Branded Prepaid Card Promotion;
Product Unveiled at the Motivation Show, September 26-28, 2006 -- Booth #3387
The Motivation Show
Booth #3387
ENGLEWOOD, Colo.--(www.AllPaynews.com) --Sept. 21, 2006--Springbok Services, Inc., a leading provider of branded prepaid cards, announced today that it has launched ProKnow(TM); a unique and powerful data mining tool that works in conjunction with its next generation prepaid processing platform, card personalization and fulfillment services.
Chief Executive Officer Taylor Ohlsen stated: "We are extremely excited to add such an agile and powerful product to our suite of branded prepaid card solutions. ProKnow(TM) enables our clients to better know the customers that respond to their promotions and understand their buying preferences, providing value added benefits to build brand loyalty and increase sales."
ProKnow(TM) is a web-based product that is fast and easy to set up and like all Springbok prepaid products, can be custom branded specific to the client needs. Clients can cause specific cardholder demographic information to be captured as part of the card activation process and later correlate that data to the spending transactions associated with the card.
A data cube provides users the real-time agility to slice and dice a multitude of variables which are automatically formatted into online reports or a downloadable data file.
"With the hyper growth in the prepaid card market, branded prepaid cards are becoming one of the hottest new ways for companies to promote their products and build their brand," said Tim Sloane, Director Debit Advisory Service, Mercator Advisory Group. "The timing and market opportunity for a product like ProKnow(TM) is ideal," Sloane added.
Live demonstrations of ProKnow(TM) will be provided at The Motivation Show in Chicago at McCormick Place South, Booth #3387, September 26-28, 2006.
About Springbok Services, Inc.
Established in 1998, as The Best Present Company, Springbok is a leading provider and processor of prepaid MasterCard programs issued through KeyCorp. Springbok provides a wide variety of distinctive, agile and secure prepaid solutions to over 4,000 clients including over 100 of the Fortune 500. For more information on Springbok, please visit www.SpringbokServices.com or call 303-397-4254.
About Mercator Advisory Group
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments industry. Clients range from the world's largest payment issuers, acquirers, processors and associations to leading technology providers. For more information on Mercator Advisory Group, please visit www.mercatoradvisorygroup.com or call 781-419-1700.
Contacts
Springbok Services, Inc.
Tim Birk, 303-397-4254


